So far, we have shown that OMAPURE™ and Dr. Sears OmegaRx have no real difference in terms of quality and no difference in terms of safety.
That is not the case for price. OMAPURE is about 50% less expensive.
One bottle of 120 OMAPURE™ softgels costs $29.95. One bottle of 120 Dr. Sears OmegaRx softgels costs $50.95.* However, if you purchase three bottles of OMAPURE™, the price drops to $23.28 and five bottles drops to $21.95.
- One bottle comparison:
OMAPURE™ is a 41% discount to Dr. Sears OmegaRx
- Five bottle comparison:
OMAPURE™ is a 57% discount to Dr. Sears OmegaRx
One might wonder how could two almost identical products be priced so differently? To his credit, Dr. Sears has created a great brand (Zone Diet, etc) and has therefore had the luxury of gross margins we estimate to be north of 80%.
The makers of OMAPURE™ recognized this market inefficiency (and opportunity) and can still make a healthy profit at our much more reasonable prices. Why pay an almost 2x markup for Sears’ brand when both are tested by IFOS to have the same quality and safety?
The bottom line: OMAPURE™ is about half the cost for virtually the same product.